Launching a product successfully is crucial for businesses to establish long-term success, whether starting a new business or adding a new product to an existing lineup. However, a simple email announcement is not enough to generate buzz and visibility for your product. A great product launch must involve strategic marketing. It starts with identifying a unique selling proposition (USP) for the product, followed by determining target audience segments and conducting market research to create a strong marketing strategy. While offering a great product is important, effective marketing and all the preparation leading up to the launch will ultimately determine its success.